Every day, the new horror film Obsession wakes up and sets a new record that should be impossible by its production standards, and every day the Hollywood industry reacts with disbelief again to this incredible phenomenon that is rewriting every box office rule.
On Tuesday, the film distributed by Focus Features grossed another $5.7 million in 2781 theaters, a notable increase of +4% compared to the previous Tuesday: it is in fact the best grossing on Tuesday in its four weeks of programming. The total takings in the world are 161 million and in the United States it now stands at 117 million dollars, from a budget of just 700 thousand dollars; but what is most striking is not so much the figure itself, but the way Obsession continues to behave as if the normal box office rules did not apply to his case.
Most films, in fact, after the opening weekend, gradually lose relevance during their theatrical programming: it rarely happens that there is a surge, and the most famous cases concern the mega-blockbuster-events à la James Cameron, such as Titanic or Avatar. “Obsession”, on the other hand, seems to have completely ignored this aspect of the film industry: the film continues to increase its popularity, becoming a real cultural event. Week after week, audiences continue to flock, some for the first time, others for a second viewing, and the film continues to record never-before-seen grosses.
What’s particularly fascinating is how difficult it has become to predict the film’s box office: it has seen steady increases from week to week, with the last weekend amounting to $27 million. At this point, the box office rules seem to have been turned upside down for Obsession, and it will be interesting to see if there will be yet another increase in audiences this weekend as well. Even if sooner or later we will have to see a drop … right?
Meanwhile, Hollywood has gone crazy for Curry Baker: A24 has already hired the young director to direct the new reboot of Don’t Open That Door, while several studios have started a bidding war to buy his next film… which does not yet exist and for which the author will have carte blanche!
Source: BOM
